Santan, the world's first restaurant brand to offer inflight
food on the ground, today celebrated its first anniversary with major
milestones amidst challenging times.
Following the official franchise certificate awarded by the
Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) in September, Santan
has established five new franchise outlets in the Klang Valley excluding
outlets at Mid Valley and Sunway Pyramid as well as another two outlets slated
to open before the end of 2020. Three cloud kitchens have also been established
in Cheras, Shah Alam and Sri Kembangan to further cater to the rising demand in
the Klang Valley, especially through delivery service.
Since the Conditional Movement Control Order (CMCO) was
implemented in November, Santan saw an 80% growth in its delivery service,
compared to 40% during the MCO (March - May 2020). Over 385,000 total meals
were sold throughout the year, including its popular Ready-to-Eat range.
While the Santan franchise business gives young
entrepreneurs a launchpad to start their career in the F&B industry, Santan
continues to support the local communities and SMEs around the country,
contributing towards the Buy Malaysian Products campaign, with the launch of
‘Santan Food’ in September - a specially curated space at its flagship outlet
in Mid Valley Megamall featuring locally-made and sourced products such as
snacks, rice, coffee, tea and more.
As part of its ongoing expansion plan, Santan rebranded T&Co to Santan Cafe on 26
October. Located in between Mid Valley and The Gardens bridge, the outlet
serves Malaysian and Asean-blend beverages and light snacks.
Catherine Goh, General Manager of Santan said: “It has been
a challenging yet rewarding year for all of us at Santan. We’ve grown from one
to nearly ten outlets, set up cloud kitchens and introduced new concepts to the
store while continuing to support the local communities around us by sourcing
our ingredients and products locally, rehiring Allstars and creating more job
opportunities. We have also been continuously feeding the needy through our
collaboration with the Food Aid Foundation and it is a privilege to give back
to the communities we serve.
“Certainly, all of this would have not been possible without
the support from the Santan team - from our kitchen staff, servers, baristas,
franchisees to cloud kitchen operators and our customers, who have been fans of
our delicious Asean-inspired dishes since day one. As a token of appreciation,
everyone can enjoy their favourite Pak Nasser’s Nasi Lemak for RM1* today!
Thank you for bringing Santan another step closer towards becoming Asean’s
first fast-food chain and we look forward to serving the rest of Malaysia and
more of Asean next year.”
Recently, and to commemorate the first anniversary, Santan
has partnered with local lifestyle artisan, Bingka, to produce handmade
merchandise featuring themes derived from its iconic ‘Pak Nasser’s Nasi Lemak’
that is uniquely Santan. Made by the local communities including homemakers, home tailors and students, the
merchandise is now available online at santan.com.my and from all seven Santan
outlets.
Sumber: https://newsroom.airasia.com/news/santan-celebrates-first-anniversary-with-major-milestones
